NETWORK REDESIGN / SET DESIGN
LKD was proud to have been awarded the MSNBC redesign project following a pitch competition with 30 design agencies.
The redesign encompassed every aspect of the network's on-air brand--animated IDs, show packages, general news formatting (OTS, full screens, maps, weather, stocks, sports, lower thirds, live and breaking), and a full system of promotional toolkits specific to each program and daypart.
The core strategies were modernization, incorporating the quality and legacy of NBC News, competitive differentiation and the versatility to accommodate the demands of 24 hour news coverage.
During the project delivery, we were asked to complete a set design for a program pilot taping in Minneapolis in just 10 days.
We completed the design, technical drawings, material and finish specifications, construction, shipping, installation and lighting, and able to do all of this thanks to the help of talented set design veteran and collaborator, Tim Saunders, of BDI.
The Babushkas of Chernobyl is a compelling film about a defiant community of women miraculously thriving in the radioactive Dead Zone surrounding Chernobyl's Reactor No. 4.
Why the film’s central characters, Hanna Zavorotyna, Maria Shovkuta, and Valentyna Ivanivna, chose to return after the disaster, defying authorities and endangering their health, and the resulting bond between them, is a remarkable tale about the pull of home, the healing power of shaping one’s destiny and the subjective nature of risk.
SOCIAL / DIGITAL
NEWS IMAGE CAMPAIGN
An image campaign launched by KPNX, a Tegna affiliate in Phoenix, It's a Matter of Facts focuses on the importance of accurate and fact-based reporting.
Root the campaign in KPNX's recent rebrand, yet with bolder visualization to capture the substantive nature of the campaign and to differentiate it from topical promotions.
Thinking beyond the initial spots, LKD architected an integrated multimedia approach which would allow KPNX to leverage their initial creative investment and extend the campaign to implementations for OOH, digital / social, print, community outreach and programming.
This fundraiser and friendraiser transformed a school campus into an out-of-this world land of discovery. Educational themes of history, astronomy, and ecology
(in honor of Earth Day) were woven through the event's narrative, characters, costume design and gameplay.
Original booths designs were produced including the Akuranga Village Dig Site,
Galaxy Gauntlet, Robotics Challenge,Temple of Doom and Xathriya Paint + Tattoos.
The immersive event featured interactive and collaborative games, crafts, food booths, robotics, a dunk tank, an archeological digs site, climbing wall, themed marketplace and silent auction.
The "AQ village" provided a unique sponsorship opportunity serving as the venue for a private sneak peek cocktail reception for faculty and donors on the eve of the event.
Children received AdventureKits-- satchels loaded with themed toys, glow-in-the -dark everything, game tickets and event t-shirts.
LKD coordinated participation from the following organizations: NASA's Jet
Propulsion Lab, Caltech Astronomy, Kidspace Children's Museum, SynnLabs
(now Two Bit Circus) and Nathan's Hot Dogs and notable contributions from area businesses including Town & Country Event Rentals, RoseBrand, Inc., StoneYard and Land Rover Pasadena, among others.
NARRATIVE / STORYLINES
LIGHTING + SOUND
DIGITAL + PRINT INVITATIONS
DIGITAL + PRINT MARKETING
MERCHANDISE + APPAREL
BRANDED THEMED EVENT
PRIVATE EVENT / MULTIPLE VENUES / STAGING / TALENT
This "Animal House" themed celebration opened with a garden reception DJ'd by KROQ's Richard Blade. Costumed waitstaff passed hors d'oeuvres on "pledge paddles" in advance of a full buffet. Full service bars indulged guests with specialty cocktails such as the Silver Tequila and lime juiced, "Dean Wormer".
Ice cold keg stations poured into custom branded cups designed for the guest of honor. Venues were revealed throughout the evening--a fully staged frat house lounge / bar, followed by the tented pool area which recreated Animal House's, Dexter Lake Club. Interiors outfitted with iconic red leather banquettes, neon lighting and zebra prints flanked the main performance stage, where topping off this very special evening of surprise indulgences, was none other than Mr. Otis Day.
CUSTOM DIGITAL / PRINT INVITATION
CUSTOM PROPS, SERVEWARE AND SIGNAGE
STAGING / SET DECORATION
EVENT BRANDING + PLANNING
A week-long art installation featuring artwork from Chandler students in grades K-8.
This impressive art program with a 30 year legacy began a new chapter in a new venue when it relocated to Chandler School 's newly constructed Ahmanson Foundation Performing Arts Center and adjacent Rothenberg Family Courtyard . The new spaces provided the perfect setting for a showcase of student work. In addition to the exhibit, the opening night reception included children participating in craft demonstrations and activities while others served as student docents and performing musicians.
DIGITAL + PRINT MARKETING
With VF1, this six-part documentary series takes you inside
the exclusive world of vintage Formula 1 racing- featuring
current drivers whose passion pits them against the odds--
non-professions racing at speeds of 180 mph without the
benefit of modern safeguards and technologies.
Shot on location in Monaco, Mexico, Canada and at tracks
across the US., the series features interviews with legendary
drivers MarioAndretti, Emerson Fittipaldi, Alan Jones, John
Watson, John Surtees, Max Moseley, Bobby Rahal, Managing
Director of the McLaren Group, Phil Kerr, many who drove
during the deadliest decade on record.
This six-part documentary series takes you inside the exclusive world of vintage
Formula 1 racing. The current drivers' passion pits them against the odds--non-professional racers exceeding speeds of 180 mph, unable to rely on modern safeguards and technologies.
Shot on location in Monaco, Mexico, Canada and at tracks across the U.S., the
series features interviews with the legendary Mario Andretti, Emerson Fittipaldi, Alan Jones, John Watson, John Surtees, F1's Max Moseley, Bobby Rahal, and Managing Director of the McLaren Group, Phil Kerr, discussing one of the deadliest decades in Formula 1.
BRAND + STRATEGY
TRADE SHOW BOOTH
MERCHANDISE / APPAREL
SIGNAGE / BANNERS
ONE OF THE DEADLIEST DECADES IN FORMULA 1
CONTENT CREATION / BRANDING /
PRODUCT DESIGN + DEVELOPMENT / BRAND
For the love of paper. Surface, product design and development licensed in the US, Canada and selected European markets.
TRADE SHOW BOOTH
NON-PROFIT REDESIGN / CONFERENCE / CHILDRENWITHDIABETES.COM
Launching in 1995, Children with Diabetes has since become the world's largest online diabetes community. Through the years, CWD has been connecting, supporting and informing their community, with over 20,000 pages of published content as well as their Friends for Life® Conferences.
Using a connective "platform" approach, we were able to create and encourage a more connected, and engaged community, and through thoughtful curation, to compartmentalize the various content offerings.
Continue to be a robust source of information
Curate and compartmentalize content
Reshape editorial to be more connective
Promote user interaction
Increase ad revenue*
Define and amplify CWD brand values
Create a cohesive brand through to conferences
* Children with Diabetes helps underwrite conference expenses to make the event more affordable for families.
SITE ARCHITECTURE /
T-SHIRTS / APPAREL
TRADE SHOW ENTRANCE WALL