FEATURED WORK

MSNBC NETWORK REDESIGN
MSNBC NETWORK REDESIGN
MSNBC NETWORK REDESIGN
MSNBC NETWORK REDESIGN
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MSNBC NETWORK REDESIGN
MSNBC NETWORK REDESIGN

BROADCAST

MSNBC NETWORK REDESIGN
MSNBC NETWORK REDESIGN

MSNBC 

NETWORK REDESIGN / SET DESIGN

WHAT

LKD was proud to have been awarded the MSNBC redesign project following a pitch competition with 30 design agencies.

The redesign encompassed every aspect of the network's on-air brand--animated IDs, show packages, general news formatting (OTS, full screens, maps, weather, stocks, sports, lower thirds, live and breaking), and a full system of promotional toolkits specific to each program and daypart.

HOW

The core strategies were modernization, incorporating the quality and legacy of NBC News, competitive differentiation and the versatility to accommodate the demands of 24 hour news coverage.

MORE

During the project delivery, we were asked to complete a set design for a program pilot taping in Minneapolis in just 10 days.

 

We completed the design, technical drawings, material and finish specifications, construction, shipping, installation and lighting, and able to do all of this thanks to the help of talented set design veteran and collaborator, Tim Saunders, of BDI.

DESIGN + STRATEGY

PRODUCTION

NETWORK IDs

MAIN TITLES

INTERIOR PACKAGES

 

NEWS FORMATTING:

OTS

FULL SCREENS

LOWER THIRDS

BUGS

SNIPES

MAPS

WEATHER

PROMO TOOLKIT

MNEUMONIC

SET DESIGN

THE BABUSHKAS OF CHERNOBYL
THE BABUSHKAS OF CHERNOBYL
BABUSHKAS: PRINT MARKETING
THE BABUSHKAS OF CHERNOBYL

THEATRICAL

DOCUMENTARY

WHAT

The Babushkas of Chernobyl  is a compelling film about a defiant community of women miraculously thriving in the radioactive Dead Zone surrounding Chernobyl's Reactor No. 4.

 

Why the film’s central characters, Hanna Zavorotyna, Maria Shovkuta, and Valentyna Ivanivna, chose to return after the disaster, defying authorities and endangering their health, and the resulting bond between them, is a remarkable tale about the pull of home, the healing power of shaping one’s destiny and the subjective nature of risk.

"RADIATION

  DOESN'T

  SCARE ME,

  STARVATION

  DOES."

KEY ART

SOCIAL / DIGITAL

HOME ENTERTAINMENT

THE BABUSHKAS OF CHERNOBYL
KPNX: IT'S A MATTER OF FACTS IMAGE CAMPAIGN
KPNX: IT'S A MATTER OF FACTS NEWS IMAGE CAMPAIGN
KPNX: IT'S A MATTER OF FACTS IMAGE CAMPAIGN
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KPNX: IT'S A MATTER OF FACTS NEWS IMAGE CAMPAIGN
AZ-SCENIC-CC-COMP-MATTER-OF-FACTS-ARROW-
KPNX: IT'S A MATTER OF FACTS NEWS IMAGE CAMPAIGN

BROADCAST

IT'S-A-MATTER-OF-NOW-12.jpg
KPNX: IT'S A MATTER OF FACTS NEWS IMAGE CAMPAIGN

NEWS IMAGE CAMPAIGN 

WHAT

An image campaign launched by KPNX, a Tegna affiliate in Phoenix, It's a Matter of Facts focuses on the importance of accurate and fact-based reporting.

HOW

Root the campaign in KPNX's recent rebrand, yet with bolder visualization to capture the substantive nature of the campaign and to differentiate it from topical promotions.

MORE

Thinking beyond the initial spots, LKD architected an integrated multimedia approach which would allow KPNX to leverage their initial creative investment and extend the campaign to implementations for OOH, digital / social, print, community outreach and programming.

BRAND DEVELOPMENT

CREATIVE DIRECTION

STRATEGY

ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT

IMMERSIVE 

ADVENTUREQUEST: IMMERSIVE EVENT

IMMERSIVE FUNDRAISER

CALTECH ASTRONOMY

WHAT

This fundraiser and friendraiser transformed a school campus into an out-of-this world land of discovery. Educational themes of history, astronomy, and ecology

(in honor of Earth Day) were woven through the event's narrative, characters, costume design and gameplay.

HOW

Original booths designs were produced including the Akuranga Village Dig Site,

Galaxy Gauntlet, Robotics Challenge,Temple of Doom and Xathriya Paint + Tattoos.

The immersive event featured interactive and collaborative games, crafts, food booths, robotics, a dunk tank, an archeological digs site, climbing wall, themed marketplace and silent auction.

The "AQ village" provided a unique sponsorship opportunity serving as the venue for a private sneak peek cocktail reception for faculty and donors on the eve of the event.

 

MORE

Children received AdventureKits-- satchels loaded with themed toys, glow-in-the -dark everything, game tickets and event t-shirts.

LKD coordinated participation from the following organizations: NASA's Jet

Propulsion Lab, Caltech Astronomy, Kidspace Children's Museum, SynnLabs  

(now Two Bit Circus) and Nathan's Hot Dogs and notable contributions from area businesses including Town & Country Event Rentals, RoseBrand, Inc., StoneYard and Land Rover Pasadena, among others.

CONCEPT / STRATEGY

NARRATIVE / STORYLINES

PRODUCTION DESIGN​

INSTALLATION

VENDOR COORDINATION

LIGHTING + SOUND

COSTUME DESIGN

EVENT BRANDING 

EVENT PLANNING

STRATEGIC PARTNERSHIPS

WEBSITE

DIGITAL + PRINT INVITATIONS

DIGITAL + PRINT MARKETING

COPYWRITING

SIGNAGE

PRINT COLLATERAL

MERCHANDISE + APPAREL

ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ADVENTUREQUEST: IMMERSIVE EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT.png
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT_Birthday_Portraits_116_Scot
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT
ANIMAL HOUSE THEMED EVENT

BRANDED THEMED EVENT

PRIVATE EVENT / MULTIPLE VENUES / STAGING / TALENT

WHAT

This "Animal House" themed celebration opened with a garden reception DJ'd by KROQ's Richard Blade.  Costumed waitstaff passed hors d'oeuvres on "pledge paddles" in advance of a full buffet. Full service bars indulged guests with specialty cocktails such as the Silver Tequila and lime juiced,  "Dean Wormer".

Ice cold keg stations poured into custom branded cups designed for the guest of honor. Venues were revealed throughout the evening--a fully staged frat house lounge / bar,  followed by the tented pool area which recreated Animal House's, Dexter Lake Club.  Interiors outfitted with iconic red leather banquettes, neon lighting and zebra prints flanked the main performance stage, where  topping off this very special evening of surprise indulgences, was none other than Mr. Otis Day.

ANIMAL HOUSE THEMED EVENT

EVENT BRANDING

EVENT PLANNING

WEBSITE (SAVE-THE DATE) 

CUSTOM DIGITAL / PRINT INVITATION

CUSTOM PROPS, SERVEWARE AND SIGNAGE

TALENT COORDINATION

STAGING / SET DECORATION

RENTAL COORDINATION

ANIMAL HOUSE THEMED EVENT
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS
ARTWORKS

ENVIRONMENTAL

ARTWORKS
ARTWORKS

EVENT BRANDING + PLANNING

WHAT

A week-long art installation featuring artwork from Chandler students in grades K-8. 

This impressive art program with a 30 year legacy began a new chapter in a new venue when it relocated to Chandler School 's newly constructed Ahmanson Foundation Performing Arts Center and adjacent Rothenberg Family Courtyard . The new spaces provided the perfect setting for a showcase of student work. In addition to the exhibit, the opening night reception included children participating in craft demonstrations and activities while others served as student docents and performing musicians. 

EVENT BRANDING /  PLANNING  

VENDOR COORDINATION

ENVIRONMENTAL

EXHIBIT DESIGN

INSTALLATION

SIGNAGE

COPYWRITING

COMMUNITY ENGAGEMENT

DIGITAL  +  PRINT MARKETING

ARTWORKS

ABOUT THE SERIES

 

With VF1, this six-part documentary series takes you inside

the exclusive world of vintage Formula 1 racing- featuring

current drivers whose passion pits them against the odds--

non-professions racing at speeds of 180 mph without the

benefit of modern safeguards and technologies.

Shot on location in Monaco, Mexico, Canada and at tracks

across the US., the series features interviews with legendary

drivers MarioAndretti, Emerson Fittipaldi, Alan Jones, John

Watson, John Surtees, Max Moseley, Bobby Rahal, Managing

Director of the McLaren Group, Phil Kerr, many who drove

during the deadliest decade on record.

VF1: DOCUMENTARY SERIES
VF1: DOCUMENTARY SERIES
VF1: DOCUMENTARY SERIES
VF1: DOCUMENTARY SERIES
VF1: DOCUMENTARY SERIES

BROADCAST

VF1: DOCUMENTARY SERIES

DOCUMENTARY

WHAT

This six-part documentary series takes you inside the exclusive world of vintage

Formula 1 racing. The current drivers' passion pits them against the odds--non-professional racers exceeding speeds of 180 mph, unable to rely on modern safeguards and technologies.

 

Shot on location in Monaco, Mexico, Canada and at tracks across the U.S., the

series features interviews with the legendary Mario Andretti, Emerson Fittipaldi, Alan Jones, John Watson, John Surtees, F1's Max Moseley, Bobby Rahal, and Managing Director of the McLaren Group, Phil Kerr, discussing one of the deadliest decades in Formula 1.

TROUBLE MANMARVIN GAYE
VF1: DOCUMENTARY SERIES

EXECUTIVE PRODUCER

DIRECTOR

BRAND + STRATEGY

VIDEOGRAPHER

PITCH DECK

TRADE SHOW BOOTH

PRINT COLLATERAL

WEBSITE

MERCHANDISE / APPAREL

COPYWRITING

SHOW PACKAGE

DVD PACKAGING

SIGNAGE / BANNERS

A/V

VF1: DOCUMENTARY SERIES

THE 70's:

ONE OF THE DEADLIEST DECADES IN FORMULA 1

VF1: DOCUMENTARY SERIES
VF1: DOCUMENTARY SERIES

VF1:

DOCUMENTARY SERIES

CONTENT CREATION / BRANDING /

PRODUCTION

VF1
VF1
Vf1
VF1
WILLIAM & MARY
WILLIAM & MARY
WILLIAM & MARY
WILLIAM & MARY
WILLIAM & MARY
WILLIAM & MARY

PRINT

WILLIAM & MARY
WILLIAM & MARY
WILLIAM & MARY

PRODUCT DESIGN + DEVELOPMENT / BRAND

WHAT

For the love of paper. Surface, product design and development licensed in the US, Canada and selected European markets.

WILLIAM & MARY

BRANDING

SURFACE DESIGN

WEB DESIGN

TRADE SHOW BOOTH

PRINT COLLATERAL

MARKETING

CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES
CHILDREN WITH DIABETES

NON-PROFIT

CHILDREN WITH DIABETES

CHILDREN WITH DIABETES

NON-PROFIT REDESIGN / CONFERENCE /  CHILDRENWITHDIABETES.COM 

CHILDREN WITH DIABETES

WHAT

Launching in 1995, Children with Diabetes has since become the world's largest online diabetes community. Through the years, CWD has been connecting, supporting and informing their community, with over 20,000 pages of published content as well as their Friends for Life® Conferences.

HOW

Using a connective  "platform" approach, we were able to create and encourage a more connected, and engaged community, and through thoughtful curation, to compartmentalize the various content offerings.

SITE OBJECTIVES

Continue to be a robust source of information

Curate and compartmentalize content

Reshape editorial to be more connective

Promote user interaction 

Restructure navigation

Drive traffic

Increase ad revenue*

Define and amplify CWD brand values

Hone messaging 

Create a cohesive brand through to conferences

* Children with Diabetes helps underwrite conference expenses to make the event more affordable for families.

CORPORATE REBRAND 

POSITIONING

MESSAGING

STRATEGY

WEBSITE REDESIGN

SITE ARCHITECTURE / 

NAVIGATION

CONTENT CREATION

COPYWRITING

MARKETING:

PRINT

DIGITAL

SOCIAL

STYLE GUIDE  

CONFERENCE BRANDING 

CONFERENCE LOGOS

SESSION SCREENS

T-SHIRTS / APPAREL

MERCHANDISE

PROGRAM BOOKLETS

SIGNAGE 

TRADE SHOW ENTRANCE WALL

BRANDED TABLECLOTHS

PRINT ADS

GUIDEBOOK TEMPLATES

CHILDREN WITH DIABETES